Byung-Kwan Lee, Ph.D.
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
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"Byung-Kwan Lee"Parents
Sign in to add mentorWei-Na Lee | grad student | 2004 | UT Austin | |
(The effects of product knowledge on product memory and evaluation in competitive versus non -competitive ad context: Within the item -specific and relational processing framework.) |
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Publications
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Lee JK, Lee B, Lee W. (2018) The effects of country-of-origin fit on cross-border brand alliances Asia Pacific Journal of Marketing and Logistics. 30: 1259-1276 |
Sierra JJ, Taute HA, Lee B. (2017) A brand foci model to explain achievement needs: a contradictory explanation Asia Pacific Journal of Marketing and Logistics. 29: 743-758 |
Lee B, Lee W. (2016) The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal Journal of Business Research. 69: 2747-2755 |
Lee BK, Lee WN. (2011) The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective Psychology and Marketing. 28: 360-387 |
Sohn D, Ci C, Lee BK. (2007) The moderating effects of expectation on the patterns of the interactivity-attitude relationship Journal of Advertising. 36: 109-119 |
Lee W, Yun T, Lee B. (2005) The Role of Involvement in Country-of-Origin Effects on Product Evaluation Journal of International Consumer Marketing. 17: 51-72 |