Timothy Dewhirst, Ph.D.
Affiliations: | University of British Columbia, Vancouver, Vancouver, BC, Canada |
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"Timothy Dewhirst"Parents
Sign in to add mentor| Richard Pollay | grad student | 2003 | UBC | |
| (Tobacco marketing and public policy in Canada, 1960--2002: The role of sponsorship.) | ||||
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Publications
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| Dewhirst T, Lee WB, Czaplicki L. (2023) Philip Morris International's Formula 1 Sponsorship-Linked Marketing: Transformation from Marlboro to Mission Winnow. Nicotine & Tobacco Research : Official Journal of the Society For Research On Nicotine and Tobacco |
| Dewhirst T. (2023) 'Proudly Canadian' and 'no Big Tobacco affiliation': STLTH e-cigarette advertising and positioning in Canada. Tobacco Control |
| Dewhirst T. (2022) Lucky Strike advertising: the use of 'anaphora' as a rhetorical device to highlight 'smooth' as a cigarette product descriptor. Tobacco Control |
| Dewhirst T. (2021) 'Beyond nicotine' marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors. Tobacco Control |
| Dewhirst T. (2021) Interplay of food and tobacco product descriptors and health claims. Tobacco Control |
| Dewhirst T. (2021) Natural American Spirit cigarettes are marketed as 'made different': the role of brand positioning and differentiation. Tobacco Control |
| Dewhirst T, Lee WB. (2020) Kent cigarette brand marketing in the Republic of Korea: the role of a pioneering image, flavour capsules and leader price promotions. Tobacco Control |
| Dewhirst T. (2020) Co-optation of harm reduction by Big Tobacco. Tobacco Control |
| Dewhirst T. (2019) British American Tobacco (BAT) and retail merchandising: Vype e-cigarette promotion in Ontario, Canada. Tobacco Control |
| Paek HJ, Dewhirst T, Hove T. (2019) Can Removing Tar Information from Cigarette Packages Reduce Smokers' Misconceptions about Low-tar Cigarettes? An Experiment from One of the World's Lowest Tar Yield Markets, South Korea. Nicotine & Tobacco Research : Official Journal of the Society For Research On Nicotine and Tobacco |