Shu-Chuan Chu, Ph.D.
Affiliations: | Advertising | University of Texas at Austin, Austin, Texas, U.S.A. |
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"Shu-Chuan Chu"Parents
Sign in to add mentor| Sejung Marina Choi | grad student | 2009 | UT Austin | |
| (Determinants of consumer engagement in electronic word-of-mouth in social networking sites.) | ||||
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Publications
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| Chu S, Seock Y. (2020) The Power of Social Media in Fashion Advertising Journal of Interactive Advertising. 20: 93-94 |
| Chu S, Chen H, Gan C. (2020) Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States Journal of Business Research. 110: 260-271 |
| Chu S, Kamal S, Kim YJ. (2019) Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary Journal of Global Fashion Marketing. 10: 81-92 |
| Chu S, Lien C, Cao Y. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM International Journal of Advertising. 38: 26-49 |
| Chu SC, Windels K, Kamal S. (2016) The influence of self-construal and materialism on social media intensity: A study of China and the United States International Journal of Advertising. 35: 569-588 |
| Chu S, Kamal S, Kim Y. (2013) Understanding consumers' responses toward social media advertising and purchase intention toward luxury products Journal of Global Fashion Marketing. 4: 158-174 |
| Chu S, Lin J. (2013) Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers International Journal of Strategic Communication. 7: 43-64 |
| Kamal S, Chu S, Pedram M. (2013) Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations Journal of Interactive Advertising. 13: 27-40 |
| Kamal S, Chu S. (2012) Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates International Journal of Internet Marketing and Advertising. 7: 237 |
| Chu S. (2011) Determinants of consumer engagement in electronic word-of-mouth in social networking sites International Journal of Advertising. 30: 47-75 |