Jorge Villegas
Affiliations: | University of Florida, Gainesville, Gainesville, FL, United States |
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"Jorge Villegas"Parents
Sign in to add mentor| Neal Burns | grad student | UT Austin | ||
| Pat Stout | grad student | 2002 | UT Austin | |
| (Discrete negative emotions generated in an interactive advertisement: An exploration of control as a medium effect.) | ||||
Children
Sign in to add trainee| Chang H. Jin | grad student | 2006 | UF Gainesville |
| Jennifer L. Lemanski | grad student | 2007 | UF Gainesville |
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Publications
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| Lemanski JL, Villegas J. (2018) Vaccine promotion: impact of risk level on attitudes International Journal of Pharmaceutical and Healthcare Marketing. 12: 181-197 |
| Lemanski JL, Villegas J. (2018) Affective Effects of Offering Options on Persuasiveness of Fear Appeals Journal of Promotion Management. 25: 128-142 |
| Cahyanto I, Pennington-Gray L, Thapa B, et al. (2016) Predicting information seeking regarding hurricane evacuation in the destination Tourism Management. 52: 264-275 |
| Lemanski JL, Villegas J. (2015) Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement. Health Marketing Quarterly. 32: 217-33 |
| Cahyanto I, Pennington-Gray L, Thapa B, et al. (2014) An empirical evaluation of the determinants of tourist's hurricane evacuation decision making Journal of Destination Marketing and Management. 2: 253-265 |
| Villegas J, Matyas C, Srinivasan S, et al. (2013) Cognitive and affective responses of Florida tourists after exposure to hurricane warning messages Natural Hazards. 66: 97-116 |
| Graham AL, Fang Y, Moreno JL, et al. (2012) Online advertising to reach and recruit Latino smokers to an internet cessation program: impact and costs. Journal of Medical Internet Research. 14: e116 |
| Matyas C, Srinivasan S, Cahyanto I, et al. (2011) Risk perception and evacuation decisions of Florida tourists under hurricane threats: a stated preference analysis Natural Hazards. 59: 871-890 |
| Villegas J, Shah A. (2008) The Price of Laughter: Differences Between Hispanic Groups' Responses to the Use of Humor in Financial Services Advertising Family and Consumer Sciences Research Journal. 37: 39-51 |
| Jin CH, Villegas J. (2007) Consumer responses to advertising on the Internet: the effect of individual difference on ambivalence and avoidance. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 10: 258-66 |