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David W. Schumann

Affiliations: 
The University of Tennessee, Knoxville, TN, United States 
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"David Schumann"
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Parents

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Richard E. Petty grad student Ohio State
Richard Petty grad student 1986 Ohio State (PsychTree)

Children

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Melinda Jones Micheletto grad student University of Tennessee, Knoxville
Sabrina M. Neeley grad student University of Tennessee

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Publications

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Chaker NN, Schumann DW, Zablah AR, et al. (2016) Exploring The State of Salesperson Insecurity: How It Emerges and Why It Matters? The Journal of Marketing Theory and Practice. 24: 344-364
Nichols B, Schumann D. (2012) Consumer preferences for assimilative versus aspirational models in marketing communications: The role of product class, individual difference, and mood state Journal of Marketing Theory and Practice. 20: 359-375
Lee EJ, Schumann DW. (2009) Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents Journal of Consumer Psychology. 19: 440-450
Mentzer JT, Schumann DW. (2006) The theoretical and practical implications of marketing scholarship Journal of Marketing Theory and Practice. 14: 179-190
Wyer RS, Shavitt S, Aaker J, et al. (2006) Research Dialogue Journal of Consumer Psychology. 16: 203-204
Neeley SM, Schumann DW. (2004) Using animated spokes-characters in advertising to young children : Does increasing attention to advertising necessarily lead to product preference? Journal of Advertising. 33: 7-23
Lee EJ, Lee J, Schumann DW. (2002) The influence of communication source and mode on consumer adoption of technological innovations Journal of Consumer Affairs. 36: 1-27
Schumann DW, Artis A, Rivera R. (2001) The Future of Interactive Advertising Viewed Through an IMC Lens Journal of Interactive Advertising. 1: 43-55
Haugtvedt CP, Schumann DW, Schneier WL, et al. (1994) Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength Journal of Consumer Research. 21: 176-189
Gardial SF, Clemons DS, Woodruff RB, et al. (1994) Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences Journal of Consumer Research. 20: 548-560
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