Dean M. Krugman
Affiliations: | University of Georgia, Athens, Athens, GA, United States |
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"Dean Krugman"Children
Sign in to add traineeKevin Keenan | grad student | University of Georgia | |
Yongjun Sung | grad student | University of Georgia |
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Publications
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Paek HJ, Reid LN, Jeong HJ, et al. (2012) Five decades of promotion techniques in cigarette advertising: a longitudinal content analysis. Health Marketing Quarterly. 29: 1-17 |
McNiven MD, Krugman D, Tinkham SF. (2012) The Big Picture for Large-Screen Television Viewing Journal of Advertising Research. 52: 421-432 |
Mcniven MD, Krugman D, Tinkham SF. (2012) The big picture for large-screen television viewing: For both programming and advertising, audiences are more attentive, more absorbed, and less critical Journal of Advertising Research. 52 |
Krugman DM, Morrison MA, Sung Y. (2006) Cigarette advertising in popular youth and adult magazines: A ten-year perspective Journal of Public Policy and Marketing. 25: 197-211 |
Krugman DM, Quinn WH, Sung Y, et al. (2005) Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication. 10: 261-78 |
Krugman DM, King KW. (2000) Teenage exposure to cigarette advertising in popular consumer magazines Journal of Public Policy and Marketing. 19: 183-188 |
Krugman DM, Cameron GT, White CM. (1995) Visual attention to programming and commercials: The use of in-home observations Journal of Advertising. 24: 1-12 |
Krugman DM, Reid LN. (1980) The “public interest” as defined by FCC policy makers Journal of Broadcasting. 24: 311-325 |
Krugman DM, Barban AM. (1978) Cable television and advertising: An assessment Journal of Advertising. 7: 4-8 |
Ferrell OC, Krugman DM. (1978) The role of consumers in the public policy process Journal of the Academy of Marketing Science. 6: 167-175 |