Sanford Grossbart
Affiliations: | The University of Nebraska - Lincoln, Lincoln, NE |
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"Sanford Grossbart"Children
Sign in to add trainee| Darrel Muehling | grad student | University of Nebraska - Lincoln | |
| Lynne A. Pryor | grad student | 2007 | University of Nebraska - Lincoln |
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Publications
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| Pryor S, Grossbart S. (2007) Creating meaning on main street: Towards a model of place branding Place Branding and Public Diplomacy. 3: 291-304 |
| Layton RA, Grossbart S. (2006) Macromarketing: Past, present, and possible future Journal of Macromarketing. 26: 193-213 |
| Pryor S, Grossbart S. (2005) Ethnography of an American Main Street International Journal of Retail and Distribution Management. 33: 806-823 |
| Carlson LC, Walsh A, Laczniak RN, et al. (1994) Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers Journal of Consumer Affairs. 28: 25-53 |
| Carlson L, Grossbart S, Stuenkel JK. (1992) The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption Journal of Consumer Psychology. 1: 31-52 |
| Grossbart S, Carlson L, Walsh A. (1991) Consumer socialization and frequency of shopping with children Journal of the Academy of Marketing Science. 19: 155-163 |
| Muehling DD, Stoltman JJ, Grossbart S. (1990) The impact of comparative advertising on levels of message involvement Journal of Advertising. 19: 41-50 |
| Carlson L, Grossbart S, Walsh A. (1990) Mothers’ communication orientation and consumer'socialization tendencies Journal of Advertising. 19: 27-38 |
| Laczniak RN, Muehling DD, Grossbart S. (1989) Manipulating message involvement in advertising research Journal of Advertising. 18: 28-38 |
| Gill JD, Grossbart S, Laczniak RN. (1988) Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies Journal of Advertising. 17: 33-43 |