Wendy A. Macias
Affiliations: | University of Georgia, Athens, Athens, GA, United States |
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"Wendy Macias"Parents
Sign in to add mentor| Wei-Na Lee | grad student | UT Austin | ||
| John D. Leckenby | grad student | 2000 | UT Austin | |
| (The effect of interactivity on comprehension and persuasion of interactive advertising.) | ||||
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Publications
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| Macias W, Lee M. (2023) Refining the online health information searcher typology: Applying the patient health engagement model. Health Information and Libraries Journal |
| Macias W. (2020) Why the "sea of same"? A qualitative look at DTCA within the larger context of healthcare marketing. Health Marketing Quarterly. 1-21 |
| Macias W, Lee M, Cunningham N. (2017) Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol. Health Communication. 1-12 |
| Kim K, Lee M, Macias W. (2014) An alcohol message beneath the surface of ER: how implicit memory influences viewers' health attitudes and intentions using entertainment-education. Journal of Health Communication. 19: 876-92 |
| Choi H, Yoo K, Baek TH, et al. (2013) Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements International Journal of Advertising. 32: 587-616 |
| Macias W, Lewis LS, Baek TH. (2010) The Changing Face of Direct-to-Consumer Print Advertising Pharmaceutical Medicine. 24: 165-177 |
| Macias W, Hilyard K, Freimuth V. (2009) Blog Functions as Risk and Crisis Communication During Hurricane Katrina Journal of Computer-Mediated Communication. 15: 1-31 |
| Morimoto M, Macias W. (2009) A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns Journal of Internet Commerce. 8: 137-160 |
| McMillan SJ, Macias W. (2008) Strengthening the safety net for online seniors: factors influencing differences in health information seeking among older internet users. Journal of Health Communication. 13: 778-92 |
| Macias W, McMillan S. (2008) The return of the house call: the role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23: 34-44 |