BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Zeithaml VA, Jaworski BJ, Kohli AK, et al. (2020) A Theories-in-Use Approach to Building Marketing Theory Journal of Marketing. 84: 32-51 |
| Baron AS, Zaltman G, Olson J. (2017) Barriers to advancing the science and practice of marketing Journal of Marketing Management. 33: 893-908 |
| Zaltman G, Olson J, Forr J. (2015) Toward a New Marketing Science for Hospitality Managers Cornell Hospitality Quarterly. 56: 337-344 |
| Mast FW, Zaltman G. (2005) A behavioral window on the mind of the market: an application of the response time paradigm. Brain Research Bulletin. 67: 422-7 |
| Coulter RA, Zaltman G, Coulter KS. (2001) Interpreting consumer perceptions of advertising: An application of the Aaltman Metaphor Elicitation Technique Journal of Advertising. 30: X-20 |
| Zaltman G. (2000) Consumer researchers: Take a hike! Journal of Consumer Research. 26: 423-428 |
| Narayandas N, Rangan VK, Zaltman G. (1998) Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson Journal of Business-to-Business Marketing. 5: 71-73 |
| Narayandas N, Rangan VK, Zaltman G. (1998) The Pedagogy of Executive Education in Business Markets Journal of Business-to-Business Marketing. 5: 41-63 |
| Zaltman G. (1997) Rethinking market research: Putting people back in Journal of Marketing Research. 34: 424-437 |
| Venkatesh R, Kohli AK, Zaltman G. (1995) Influence Strategies in Buying Centers Journal of Marketing. 59: 71-82 |