Children
Sign in to add trainee| Clinton L. Amos | grad student | 2008 | University of North Texas |
| Gary R. Holmes | grad student | 2008 | University of North Texas |
| Atefeh Yazdanparast Ardestani | grad student | 2012 | University of North Texas |
| Eric V. Steenburg | grad student | 2013 | University of North Texas |
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Publications
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| Ketron S, Spears N. (2021) Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals Journal of Retailing and Consumer Services. 58: 102245 |
| Naletelich K, Spears N. (2020) Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context European Journal of Marketing. 54: 1355-1381 |
| Rajamma RK, Paswan A, Spears N. (2019) User-generated content (UGC) misclassification and its effects Journal of Consumer Marketing. 37: 125-138 |
| Naletelich K, Ketron S, Spears N. (2019) Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text & drive Journal of Business Research. 100: 61-72 |
| Yazdanparast A, Spears N. (2018) The new me or the me I’m proud of? European Journal of Marketing. 52: 279-301 |
| Ketron S, Spears N. (2017) Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing Journal of Retailing and Consumer Services. 34: 185-192 |
| Spears N, Ketron S, Cowan K. (2016) The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress Journal of Brand Management. 23: 439-456 |
| Ketron S, Spears N, Dai B. (2016) Overcoming information overload in retail environments: Imagination and sales promotion in a wine context Journal of Retailing and Consumer Services. 33: 23-32 |
| Spears N, Ketron S, Ngamsiriudom W. (2016) Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information Journal of Consumer Behaviour. 15: 527-537 |
| Spears N, Amos C, Yazdanparast A. (2016) Seeking consistency between planning orientation and situational purchase mindset Journal of Consumer Behaviour. 15: 28-37 |