George R. Franke

Affiliations: 
The University of Alabama, Tuscaloosa, AL 
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"George Franke"
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Publications

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Qi J“, Ellinger AE, Franke GR. (2018) Work design and frontline employee engagement Journal of Service Theory and Practice. 28: 636-660
King JE, Franke GR. (2017) Faith bias or religious expression: the real religious diversity challenge? Journal of Management, Spirituality & Religion. 14: 81-99
Franke GR, Taylor CR. (2017) Public Perceptions of Billboards: A Meta-Analysis Journal of Advertising. 46: 395-410
Butler TD, Armstrong C, Ellinger A, et al. (2016) Employer trustworthiness, worker pride, and camaraderie as a source of competitive advantage Journal of Strategy and Management. 9: 322-343
Beatty SE, Givan AM, Franke GR, et al. (2015) Social Store Identity and Adolescent Females' Store Attitudes and Behaviors Journal of Marketing Theory and Practice. 23: 38-56
Chang W, Franke G, Butler T, et al. (2014) Differential mediating effects of radical and incremental innovation on market orientation-performance relationship: A meta-analysis Journal of Marketing Theory and Practice. 22: 235-250
Chang W, Ellinger AE, Kim K, et al. (2014) Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors European Management Journal
Ortiz M, Reynolds K, Franke G. (2013) Measuring consumer devotion: Antecedents and consequences of passionate consumer behavior Journal of Marketing Theory and Practice. 21: 7-29
Zablah AR, Franke GR, Brown TJ, et al. (2012) How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation Journal of Marketing. 76: 21-40
Rigdon EE, Preacher KJ, Lee N, et al. (2011) Avoiding measurement dogma: A response to Rossiter European Journal of Marketing. 45: 1589-1600
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