Gerald J. Gorn

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"Gerald Gorn"

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Anne Lavack grad student
Anne M. Lavack grad student 1990-1998 HKUST
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Publications

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Huang Z(, Liang Y(, Weinberg CB, et al. (2019) The Sleepy Consumer and Variety Seeking Journal of Marketing Research. 56: 179-196
Kasprzyk D, Tshimanga M, Hamilton DT, et al. (2017) Identification of Key Beliefs Explaining Male Circumcision Motivation Among Adolescent Boys in Zimbabwe: Targets for Behavior Change Communication. Aids and Behavior
Montaño DE, Kasprzyk D, Hamilton DT, et al. (2014) Evidence-based identification of key beliefs explaining adult male circumcision motivation in Zimbabwe: targets for behavior change messaging. Aids and Behavior. 18: 885-904
Moore SG, Dahl DW, Gorn GJ, et al. (2008) Condom embarrassment: coping and consequences for condom use in three countries. Aids Care. 20: 553-9
Moore SG, Dahl DW, Gorn GJ, et al. (2006) Coping with condom embarrassment. Psychology, Health & Medicine. 11: 70-9
Goldberg ME, Niedermeier KE, Bechtel LJ, et al. (2006) Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use Journal of Public Policy and Marketing. 25: 147-159
Dahl DW, Darke PR, Gorn GJ, et al. (2005) Promiscuous or confident? Attitudinal ambivalence toward condom Purchase Journal of Applied Social Psychology. 35: 869-887
Sengupta J, Dahl DW, Gorn GJ. (2002) Misrepresentation in the consumer context Journal of Consumer Psychology. 12: 69-79
Dahl DW, Gorn GJ, Weinberg CB. (1999) Encouraging use of coupons to stimulate condom purchase. American Journal of Public Health. 89: 1866-9
Dahl DW, Gorn GJ, Weinberg CB. (1998) The impact of embarrassment on condom purchase behaviour. Canadian Journal of Public Health = Revue Canadienne De Santã© Publique. 89: 368-70
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