Parents
Sign in to add mentor| Ronald J. Faber | grad student | 2004 | UMN | |
| (Effects of brand placement in advergames on brand memory and brand attitude: "Let the games begin!".) | ||||
Children
Sign in to add trainee| Joonghwa Lee | grad student | Michigan State | |
| Doori Song | grad student | Michigan State | |
| Mikyoung K. Kim | grad student | 2010 | Michigan State |
BETA: Related publications
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Publications
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| Lee M, Lee J, Quilliam E. (2019) Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students Journal of Consumer Marketing. 36: 206-217 |
| Kim M, Lee M. (2017) Brand-related user-generated content on social media: the roles of source and sponsorship Internet Research. 27: 1085-1103 |
| Kim M, Lee M. (2015) Effects of Review Characteristics and Consumer Regulatory Focus on Perceived Review Usefulness Social Behavior and Personality. 43: 1319-1334 |
| Paek HJ, Quilliam ET, Kim S, et al. (2014) Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise Internet Research. 24: 63-81 |
| Weatherspoon LJ, Quilliam ET, Paek HJ, et al. (2013) Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010. Preventing Chronic Disease. 10: E165 |
| Ju Jeong H, Lee M. (2013) Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website International Journal of Advertising. 32: 539-558 |
| Lee M, Kim M, Peng W. (2013) Consumer reviews: reviewer avatar facial expression and review valence Internet Research. 23: 116-132 |
| Jeong HJ, Lee M. (2013) The Effect of Online Media Platforms on Joining Causes: The Impression Management Perspective Journal of Broadcasting & Electronic Media. 57: 439-455 |
| Jeong HJ, Paek HJ, Lee M. (2013) Corporate social responsibility effects on social network sites Journal of Business Research. 66: 1889-1895 |
| Lee J, Lee M, Choi IH. (2012) Social network games uncovered: motivations and their attitudinal and behavioral outcomes. Cyberpsychology, Behavior and Social Networking. 15: 643-8 |