Yuhmiin Chang, Ph.D.

2001

Esther Thorson	grad student	2001	University of Missouri - Columbia
(The effects and the information -processing model of the TV -Web synergy.)

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Chang Y. (2018) Perceived message consistency: Explicating how brand messages being processed across multiple online media Computers in Human Behavior. 85: 125-134
Chang Y, 張郁敏. (2017) Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Media Psychology. 20: 685-703
Chang Y. (2017) The influence of media multitasking on the impulse to buy Computers in Human Behavior. 70: 60-66
Chang Y. (2009) An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Journal of Marketing Communications. 15: 327-343
Stammerjohan C, Wood CM, Chang Y, et al. (2005) An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge Journal of Advertising. 34: 55-67
Chang Y, Thorson E. (2004) Television and web advertising synergies Journal of Advertising. 33: 75-84