Laura F. Bright
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Interactive Advertising, Web 2.0, Consumer ControlWebsite:
http://www.laurabright.comGoogle:
"Laura Bright"Bio:
Currently pursuing a PhD in Advertising at UT Austin with a completion date set for August 15th, 2008.
Parents
Sign in to add mentor| Terry M. Daugherty | grad student | 2005-2008 | UT Austin | |
| (Consumer control and customization in online environments: An investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral intention.) | ||||
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Anderson JT, Bouchacourt LM, Sussman KL, et al. (2022) Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis. Digital Health. 8: 20552076221090041 |
| Lee JA, Bright LF, Eastin MS. (2021) Fear of Missing Out and Consumer Happiness on Instagram: A Serial Mediation of Social Media Influencer-Related Activities. Cyberpsychology, Behavior and Social Networking |
| Grau S, Kleiser S, Bright L. (2019) Exploring social media addiction among student Millennials Qualitative Market Research: An International Journal. 22: 200-216 |
| Brinson NH, Eastin MS, Bright LF. (2019) Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies Journal of Current Issues and Research in Advertising. 40: 54-72 |
| Bright LF, Logan K. (2018) Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands Internet Research. 28: 1213-1227 |
| Logan K, Bright LF, Grau SL. (2018) “Unfriend Me, Please!”: Social Media Fatigue And The Theory Of Rational Choice The Journal of Marketing Theory and Practice. 26: 357-367 |
| Bright LF, Kleiser SB, Grau SL. (2015) Too much Facebook? An exploratory examination of social media fatigue Computers in Human Behavior. 44: 148-155 |
| Bright LF. (2014) Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers Online Journal of Communication and Media Technologies. 4 |
| Logan K, Bright L. (2014) Deal me in! Assessing consumer response to daily-deal sites International Journal of Internet Marketing and Advertising. 8: 161-180 |
| Logan K, Bright LF, Gangadharbatla H. (2012) Facebook versus television: Advertising value perceptions among females Journal of Research in Interactive Marketing. 6: 164-179 |