Margaret A. Morrison

The University of Tennessee, Knoxville, TN, United States

Account Planning, Thai Advertising, Tobacco Advertising

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Cheong HJ, Morrison MA. (2008) Consumers’ Reliance on Product Information and Recommendations Found in UGC Journal of Interactive Advertising. 8: 38-49
Morrison M, Haley E. (2006) The role of account planning in U.S. agencies Journal of Advertising Research. 46: 124-131
Morrison MA, Haley E. (2003) Account Planners' Views on How Their Work Is and Should Be Evaluated Journal of Advertising. 32: 7-16
Punyapiroje C, Morrison M, Hoy MG. (2002) A Nation under the Influence: The Creative Strategy Process for Advertising in Thailand Journal of Current Issues and Research in Advertising. 24: 51-65
King KW, Morrison M. (1998) A Media Buying Simulation Game Using the Internet Journalism & Mass Communication Educator. 53: 28-36
King KW, Reid LN, Morrison M. (1997) Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts Journal of Advertising. 26: 1-17