Jami A. Fullerton
Affiliations: | Oklahoma State University, Stillwater, OK, United States |
Area:
cross-cultural communication, public diplomacy, gender portrayalsGoogle:
"Jami Fullerton"
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Publications
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| Kendrick A, Fullerton JA. (2019) Dimensions of News Media Literacy Among U.S. Advertising Students Journal of Advertising Education. 23: 7-21 |
| Kendrick A, Fullerton JA. (2019) Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test Journal of Marketing Communications. 1-22 |
| Kendrick A, Fullerton J. (2017) Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class. Journal of Advertising Education. 21: 25-32 |
| Fullerton JA, Kendrick A. (2017) Profiles of Advertising Students: Are “Creatives” Different From the Rest?: Journalism & Mass Communication Educator. 72: 349-365 |
| Fullerton JA, Kendrick A, Broyles SJ. (2017) Diplomatic relations and tourism advertising effectiveness: U.S. travel interest to Cuba Journal of Marketing Communications. 25: 328-342 |
| Fullerton J, Kendrick A. (2017) Country reputation as a moderator of tourism advertising effectiveness Journal of Marketing Communications. 23: 260-272 |
| Fullerton J, Kendrick A, Broyles S. (2017) Attitude change among U.S. adults after the Castro-Obama announcement: the role of soft power in agenda setting Palgrave Communications. 3: 1-9 |
| Holtzhausen D, Fullerton J. (2015) The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation Journal of Marketing Communications. 21: 185-198 |
| Kendrick A, Fullerton JA, Broyles SJ. (2015) Would i go¿ US citizens react to a Cuban tourism campaign Place Branding and Public Diplomacy. 11: 249-262 |
| Fullerton JA, Kendrick A. (2015) Perceptions of gun violence in the US as a moderator of international tourism advertising effectiveness Place Branding and Public Diplomacy. 11: 101-110 |