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Yam B. Limbu, Ph.D.

Affiliations: 
2009 New Mexico State University, Las Cruces, NM, United States 
Area:
Marketing Business Administration
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"Yam Limbu"
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Bruce A. Huhmann grad student 2009 New Mexico State
 (Laughing all the way to the bank?: Humor and endorser effects on consumers' responses to direct -to -consumer (DTC) pharmaceutical advertising.)

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Publications

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Pham L, Williamson S, Lane P, et al. (2020) Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels International Journal of Management and Decision Making. 19: 91
Limbu YB, Sato S. (2019) Credit card literacy and financial well-being of college students: A moderated mediation model of self-efficacy and credit card number International Journal of Bank Marketing. 37: 991-1003
Limbu YB, McKinley C, Gautam RK, et al. (2019) Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions: A moderated mediation model British Food Journal. 121: 1480-1494
Limbu YB, Jensen RW. (2018) The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues International Journal of Electronic Marketing and Retailing. 9: 89-108
Limbu YB, Jayachandran C, McKinley C, et al. (2018) Exploring how structural and cognitive social capital influence preventive health behavior: Evidence from a Bottom of the Pyramid (BoP) population Health Education. 118: 370-385
McKinley CJ, Limbu YB, Gautam RK, et al. (2018) Nutrition Knowledge and Diet: Exploring the Influence of Social and Informational Factors in an Indian Adult Population. American Journal of Health Education. 49: 312-325
Ahamed AFMJ, Limbu YB. (2018) Dimensions of materialism and credit card usage: an application and extension of the theory of planned behavior in Bangladesh Journal of Financial Services Marketing. 23: 200-209
Limbu YB. (2017) Credit card knowledge, social motivation, and credit card misuse among college students: Examining the information-motivation-behavioral skills model International Journal of Bank Marketing. 35: 842-856
Temperini V, Limbu Y, Jayachandran C. (2017) Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ Brands: Preliminary Evidence From Italy Journal of International Food & Agribusiness Marketing. 29: 120-138
McKinley CJ, Limbu Y, Jayachandran CN. (2016) The Influence of Statistical versus Exemplar Appeals on Indian Adults' Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes. Health Communication. 1-11
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