Ramendra Thakur, Ph.D.
Affiliations: | 2005 | Southern Illinois University at Carbondale, Carbondale, IL |
Area:
Marketing Business AdministrationGoogle:
"Ramendra Thakur"Parents
Sign in to add mentor| Siva Kumar Balasubramanian | grad student | 2005 | SIU Carbondale | |
| (Customer satisfaction, behavior intention, attitude, and knowledge: Focus on the antecedents of relationship share in the context of customer relationship management (CRM).) | ||||
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Publications
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| AlSaleh D, Thakur R. (2019) Impact of cognition, affect, and social factors on technology adoption International Journal of Technology Marketing. 13: 178 |
| Alsaleh DA, Elliott MT, Fu FQ, et al. (2019) Cross-cultural differences in the adoption of social media Journal of Research in Interactive Marketing. 13: 119-140 |
| Thakur R, Hale D, Summey JH. (2018) What Motivates Consumers To Partake In Cyber Shilling The Journal of Marketing Theory and Practice. 26: 181-195 |
| Thakur R, AlSaleh D. (2018) A comparative study of corporate user-generated media behavior: Cross-cultural B2B context Industrial Marketing Management. 73: 125-136 |
| Thakur R, Summey JH, John J. (2013) A perceptual approach to understanding user-generated media behavior Journal of Consumer Marketing. 30: 4-16 |
| Thakur R, Hale D. (2013) Service innovation: A comparative study of U.S. and Indian service firms Journal of Business Research. 66: 1108-1123 |
| Thakur R, Hsu SHY, Fontenot G. (2012) Innovation in healthcare: Issues and future trends☆ Journal of Business Research. 65: 562-569 |
| Angriawan A, Thakur R. (2008) A parsimonious model of the antecedents and consequence of online trust: An uncertainty perspective Journal of Internet Commerce. 7: 74-94 |