Kesha K. Coker, Ph.D.
Affiliations: | 2010 | Business Administration | Southern Illinois University at Carbondale, Carbondale, IL |
Area:
Marketing Business AdministrationGoogle:
"Kesha Coker"Parents
Sign in to add mentor| Siva Kumar Balasubramanian | grad student | 2010 | SIU Carbondale | |
| (Social contextual influences on consumer behavior: The impact of group composition and coviewing context on recall of and attitude toward placed brands.) | ||||
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Publications
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| Coker KK, Flight RL, Valle KN. (2017) Social entrepreneurship: the role of national leadership culture Journal of Research in Marketing and Entrepreneurship. 19: 125-139 |
| Coker KK, Altobello SA. (2016) The role of disclosure of social shopping rewards in social buzz Journal of Research in Interactive Marketing. 10: 321-337 |
| Flight RL, Coker KK. (2016) Brand constellations: reflections of the emotional self Journal of Product & Brand Management. 25: 134-147 |
| Whalen DJ, Coker KK. (2016) Outside the Box Teaching Moments: Classroom-Tested Innovations Marketing Education Review. 26: 119-123 |
| Coker KK, Smith DS, Altobello SA. (2015) Buzzing with disclosure of social shopping rewards Journal of Research in Interactive Marketing. 9: 170-189 |
| Balasubramanian SK, Patwardhan H, Pillai D, et al. (2014) Modeling attitude constructs in movie product placements Journal of Product and Brand Management. 23: 516-531 |
| Coker KK, Altobello SA, Balasubramanian SK. (2013) Message exposure with friends: The role of social context on attitudes toward prominently placed brands Journal of Consumer Behaviour. 12: 102-111 |
| Coker KK, Pillai D, Balasubramanian SK. (2010) Delay-discounting rewards from consumer sales promotions Journal of Product and Brand Management. 19: 487-495 |