Hongsik J. Cheon, Ph.D.
Affiliations: | 2004 | University of Florida, Gainesville, Gainesville, FL, United States |
Area:
Marketing Business Administration, Mass CommunicationsGoogle:
"Hongsik Cheon"Parents
Sign in to add mentor| Chang-Hoan Cho | grad student | 2004 | UF Gainesville | |
| (Forty-four years of retrospective international advertising and marketing research: A systematic quantitative meta-analysis.) | ||||
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Publications
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| Cheon HJ, Cho C, Sutherland J. (2007) A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies Journal of International Consumer Marketing. 19: 109-147 |
| Cho CH, Kang J, Cheon HJ. (2006) Online shopping hesitation. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 9: 261-74 |
| Cho C, Cheon HJ. (2005) Interactivity on Japanese versus American Corporate Websites Journal of International Consumer Marketing. 17: 41-63 |
| Cho CH, Cheon HJ. (2005) Children's exposure to negative internet content: Effects of family context Journal of Broadcasting and Electronic Media. 49: 488-509 |
| Cho C, Cheon HJ. (2005) CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea Journal of Advertising. 34: 99-115 |
| Cho C, Cheon HJ, Cho C, et al. (2003) Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology Journal of Global Academy of Marketing Science. 11: 79-101 |