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Lefa Teng, Ph.D.

Affiliations: 
2003 Concordia University (Canada), Montreal, QC, Canada 
Area:
Marketing Business Administration
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"Lefa Teng"
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Michel Laroche grad student 2003 Concordia University Montreal
 (Effects of competition on consumer decision -making: Matching advertising to culture.)

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Publications

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Laroche M, Teng L. (2019) Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue Journal of Business Research. 103: 219-221
Chen J, Teng L, Liu S, et al. (2015) Anticipating regret and consumers' preferences for counterfeit luxury products Journal of Business Research. 68: 507-515
Laroche M, Teng L. (2015) Globalization and marketing strategies: Introduction to the Shanghai special issue Journal of Business Research. 68: 587-590
Teng L, Ye N, Yu Y, et al. (2014) Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context Journal of Business Research. 67: 288-294
Teng L. (2009) A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions Journal of Business Research. 62: 14-21
Teng L, Laroche M, Zhu H. (2007) The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior Journal of Consumer Marketing. 24: 27-35
Teng L, Laroche M. (2007) Building and testing models of consumer purchase intention in competitive and multicultural environments Journal of Business Research. 60: 260-268
Teng L, Laroche M. (2006) Interactive effects of appeals, arguments, and competition across North American and Chinese cultures Journal of International Marketing. 14: 110-128
Laroche M, Teng L, Michon R, et al. (2005) Incorporating service quality into consumer mall shopping decision making: A comparison between English and French Canadian consumers Journal of Services Marketing. 19: 157-163
Laroche M, Takahashi I, Kalamas M, et al. (2005) Modeling the selection of fast-food franchises among Japanese consumers Journal of Business Research. 58: 1121-1131
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