Gordon C. Bruner
Affiliations: | Southern Illinois University at Carbondale, Carbondale, IL |
Area:
Marketing Business Administration, Individual and Family Studies, Cultural Anthropology, RecreationGoogle:
"Gordon Bruner"
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Publications
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| Kulviwat S, Bruner GC, Neelankavil JP. (2014) Self-efficacy as an antecedent of cognition and affect in technology acceptance Journal of Consumer Marketing. 31: 190-199 |
| Bruner GC, King MF. (2011) Assessing Progress In Advertising-Related Scale Development & Usage Journal of Applied Business Research. 19 |
| Kulviwat S, Bruner GC, Al-Shuridah O. (2009) The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption Journal of Business Research. 62: 706-712 |
| Nasco SA, Kulviwat S, Kumar A, et al. (2008) The CAT model: Extensions and moderators of dominance in technology acceptance Psychology and Marketing. 25: 987-1005 |
| Nasco SA, Bruner GC. (2008) Comparing consumer responses to advertising and non-advertising mobile communications Psychology and Marketing. 25: 821-837 |
| Nasco SA, Bruner GC. (2007) Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices Journal of Interactive Advertising. 7: 51-62 |
| Bruner GC, Kumar A. (2007) Attitude toward Location-based Advertising Journal of Interactive Advertising. 7: 3-15 |
| Kulviwat S, Bruner GC, Kumar A, et al. (2007) Toward a unified theory of consumer acceptance technology Psychology and Marketing. 24: 1059-1084 |
| Thorne S, Bruner GC. (2006) An exploratory investigation of the characteristics of consumer fanaticism Qualitative Market Research. 9: 51-72 |
| Bruner GC, Kumar A. (2005) Explaining consumer acceptance of handheld Internet devices Journal of Business Research. 58: 553-558 |