Yaniv Gvili, Ph.D.
Affiliations: | 2003 | Temple University, Philadelphia, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Yaniv Gvili"Parents
Sign in to add mentor| Richard Lancioni | grad student | 2003 | Temple University | |
| (The development of an industrial services buying model in the purchase of electronic network systems.) | ||||
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Publications
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| Levy S, Gvili Y. (2020) Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM International Journal of Advertising. 39: 232-257 |
| Gvili Y, Kol O, Levy S. (2020) The value(s) of information on social network sites: The role of user personality traits European Review of Applied Psychology-Revue Europeenne De Psychologie Appliquee. 70: 100511 |
| Zwilling M, Levy S, Gvili Y, et al. (2020) Machine learning as an effective paradigm for persuasive message design Quality & Quantity. 54: 1023-1045 |
| Gvili Y, Levy S. (2019) Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience Journal of Marketing Communications. 1-16 |
| Gvili Y, Levy S. (2018) Consumer engagement with eWOM on social media: the role of social capital Online Information Review. 42: 482-505 |
| Gvili Y, Levy S, Zwilling M. (2018) The sweet smell of advertising: the essence of matching scents with other ad cues International Journal of Advertising. 37: 568-590 |
| Tal A, Gvili Y, Amar M, et al. (2017) Can political cookies leave a bad taste in one’s mouth? European Journal of Marketing. 51: 2175-2191 |
| Gvili Y, Tal A, Amar M, et al. (2017) Moving up in taste: Enhanced projected taste and freshness of moving food products Psychology & Marketing. 34: 671-683 |
| Gvili Y, Levy S. (2016) Antecedents of attitudes toward eWOM communication: differences across channels Internet Research. 26: 1030-1051 |
| Tal A, Wansink B, Gvili Y, et al. (2016) Tastes Like Who I Want to Be: Making Foods Tastier by Linking to Desirable Social Image Journal of Nutrition Education and Behavior. 48: S89-S90 |