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Cheryl C. Nakata

Affiliations: 
University of Illinois at Chicago, Chicago, IL, United States 
Area:
Marketing Business Administration, Cultural Anthropology, General
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"Cheryl Nakata"
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Parents

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Children

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Elif Izberk-Bilgin grad student 2006 University of Illinois, Chicago
Chengli Shu grad student 2012 University of Illinois, Chicago
Kelly L. Weidner grad student 2012 University of Illinois, Chicago

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Publications

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Nakata C, Sharp LK, Spanjol J, et al. (2021) Narrative arcs and shaping influences in long-term medication adherence. Social Science & Medicine (1982). 285: 114264
Weidner K, Nakata C, Zhu Z. (2020) Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective The Journal of Marketing Theory and Practice. 1-21
Nakata C, Hwang J. (2020) Design thinking for innovation: Composition, consequence, and contingency Journal of Business Research. 118: 117-128
Nakata C. (2020) Design thinking for innovation: Considering distinctions, fit, and use in firms Business Horizons
Shu C, Liu A, Nakata C. (2020) How does face influence the purchase of imitative new products? Moderating roles of product design characteristics Psychology & Marketing
Nakata C, Izberk-Bilgin E, Sharp L, et al. (2019) Chronic illness medication compliance: a liminal and contextual consumer journey Journal of the Academy of Marketing Science. 47: 192-215
Nakata C, Rubera G, Im S, et al. (2018) New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China Journal of Product Innovation Management. 35: 939-959
Izberk-Bilgin E, Nakata CC. (2016) A new look at faith-based marketing: The global halal market Business Horizons. 59: 285-292
Spanjol J, Cui AS, Nakata C, et al. (2015) Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals Journal of Service Research. 18: 284-302
Nakata C, Antalis E. (2015) Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies International Marketing Review. 32: 762-782
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