Soonkwan Hong, Ph.D.
Affiliations: | 2010 | Business | The University of Texas - Pan American |
Area:
Marketing Business Administration, Cultural AnthropologyGoogle:
"Soonkwan Hong"Parents
Sign in to add mentor| Fuat A. Firat | grad student | 2010 | The University of Texas - Pan American | |
| (For whom the consumer retorts: Consumer identity, cultural conditions, and the ramification and re-integration of the market through co-optation.) | ||||
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Publications
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| Vicdan H, Hong S. (2018) Enrollment of space into the network of sustainability Marketing Theory. 18: 169-187 |
| Batat W, Peter PC, Vicdan H, et al. (2017) Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers Journal of Marketing Management. 33: 580-601 |
| Batat W, Manna V, Ulusoy E, et al. (2016) New paths in researching “alternative” consumption and well-being in marketing: alternative food consumption / Alternative food consumption: What is “alternative”? / Rethinking “literacy” in the adoption of AFC / Social class dynamics in AFC: Marketing Theory. 16: 1470593116649793 |
| Hong S, Vicdan H. (2016) Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages Journal of Business Research. 69: 120-136 |
| Hong S, Minor MS. (2014) The latent potential of virtual communities as brand missionaries: Implications from US and Korean bloggers International Journal of Electronic Marketing and Retailing. 6: 4-27 |
| Hong S, Kim C. (2013) Surfing the Korean wave Qualitative Market Research: An International Journal. 16: 53-75 |
| Wang YJ, Hong S, Wei J, et al. (2011) Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks International Journal of Electronic Marketing and Retailing. 4: 80-99 |
| Hong S, Wang YJ. (2011) Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution Journal of Strategic Marketing. 19: 187-204 |
| Hong S, Wang YJ. (2009) When Relationship Marketing Collides With Technology Journal of Relationship Marketing. 8: 218-230 |
| Hong S, Wang YJ, Santos GDL. (2008) The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience Journal of Promotion Management. 14: 103-120 |