Shibo Li, Ph.D.
Affiliations: | 2003 | Carnegie Mellon University, Pittsburgh, PA |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Shibo Li"Parents
Sign in to add mentorAlan Montgomery | grad student | 2003 | Carnegie Mellon | |
(Essays on interactive marketing.) |
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Publications
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Ding AW, Li S. (2019) Herding in the consumption and purchase of digital goods and moderators of the herding bias Journal of the Academy of Marketing Science. 47: 460-478 |
Sun Y, Li S, Sun B. (2015) An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination Marketing Science. 34: 646-668 |