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Brenda Sternquist

Affiliations: 
Michigan State University, East Lansing, MI 
Area:
Management, Social Structure and Development, Home Economics
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"Brenda Sternquist"
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Children

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Linda S. Niehm grad student 2002 Michigan State
Sang-Eun Byun grad student 2006 Michigan State
Zhengyi Chen grad student 2006 Michigan State
Carol A. Finnegan grad student 2007 Michigan State
Chitra S. Dabas grad student 2011 Michigan State
Kudzai Mukumbi grad student 2013 Michigan State

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Publications

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Sternquist B, Huddleston P, Fairhurst A. (2018) Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education Journal of Marketing Education. 40: 76-84
Choi Y, Huang Y, Sternquist B. (2015) The effects of the salesperson’s characteristics on buyer-seller relationships Journal of Business and Industrial Marketing. 30: 616-625
Manjeshwar S, Sternquist B, Good LK. (2013) Decision making of retail buyers: Perspectives from China and India Qualitative Market Research. 16: 38-52
Byun SE, Sternquist B. (2012) Here today, gone tomorrow: Consumer reactions to perceived limited availability Journal of Marketing Theory and Practice. 20: 223-234
Dabas CS, Sternquist B, Mahi H. (2012) Organized retailing in India: Upstream channel structure and management Journal of Business and Industrial Marketing. 27: 176-195
Byun SE, Sternquist B. (2011) Fast fashion and in-store hoarding: The drivers, moderator, and consequences Clothing and Textiles Research Journal. 29: 187-201
Chung JE, Huang Y, Jin B, et al. (2011) The impact of market orientation on Chinese retailers' channel relationships Journal of Business and Industrial Marketing. 26: 14-25
Chan P, Finnegan C, Sternquist B. (2011) Country and firm level factors in international retail expansion European Journal of Marketing. 45: 1005-1022
Huang Y, Sternquist B, Zhang C, et al. (2011) A mixed-method study of the effects of guanxi between salespersons and buyers on retailer-supplier relationships in China Journal of Marketing Channels. 18: 189-215
Chen Z, Huang Y, Sternquist B. (2011) Guanxi practice and Chinese buyer-supplier relationships: The buyer's perspective Industrial Marketing Management. 40: 569-580
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