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Hira Cho, Ph.D.

Affiliations: 
2007 Florida State University, Tallahassee, FL, United States 
Area:
Home Economics
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Susan S. Fiorito grad student 2007 Florida State
 (Consumer acceptance of online customization for apparel.)

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Publications

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Cho H, Fiorito SS. (2009) Acceptance of online customization for apparel shopping International Journal of Retail and Distribution Management. 37: 389-407
Oh J, Fiorito SS, Cho H, et al. (2008) Effects of design factors on store image and expectation of merchandise quality in web-based stores Journal of Retailing and Consumer Services. 15: 237-249
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