Seung-Eun Lee, Ph.D.
Affiliations: | 2002 | Iowa State University, Ames, IA, United States |
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"Seung-Eun Lee"Parents
Sign in to add mentor| Mary A. Littrell | grad student | 2002 | Iowa State | |
| (Shopping for cultural products on the Internet.) | ||||
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Publications
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| Touchette B, Schanski M, Lee SE. (2015) Apparel brands’ use of Facebook: An exploratory content analysis of branded entertainment Journal of Fashion Marketing and Management. 19: 107-119 |
| Domina T, Lee SE, MacGillivray M. (2012) Understanding factors affecting consumer intention to shop in a virtual world Journal of Retailing and Consumer Services. 19: 613-620 |
| Lee SE, Johnson KKP, Gahring SA. (2008) Small-town consumers' disconfirmation of expectations and satisfaction with local independent retailers International Journal of Retail and Distribution Management. 36: 143-157 |
| Lee SE, Littrell MA. (2006) Marketing cultural products on the internet: Targeting cultural creatives Clothing and Textiles Research Journal. 24: 33-45 |
| Fiore AM, Lee S, Kunz G. (2004) Individual differences, motivations, and willingness to use a mass customization option for fashion products European Journal of Marketing. 38: 835-849 |