Leigh J. Maynard

Affiliations: 
Agricultural Economics University of Kentucky, Lexington, KY 
Area:
Agricultural Economics
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"Leigh Maynard"
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Publications

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Burdine KH, Maynard LJ, Halich GS, et al. (2014) Changing market dynamics and value-added premiums in southeastern feeder cattle markets Professional Animal Scientist. 30: 354-361
Burdine KH, Kusunose Y, Maynard LJ, et al. (2014) Livestock Gross Margin–Dairy: An Assessment of Its Effectiveness as a Risk Management Tool and Its Potential to Induce Supply Expansion Journal of Agricultural and Applied Economics. 46: 245-256
Lim KH, Hu W, Maynard LJ, et al. (2014) A Taste for Safer Beef? How Much Does Consumers' Perceived Risk Influence Willingness to Pay for Country-of-Origin Labeled Beef Agribusiness. 30: 17-30
Lim KH, Hu W, Maynard LJ, et al. (2013) U.S. Consumers' Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements Canadian Journal of Agricultural Economics. 61: 93-118
Wang X, Maynard LJ, Butler JS, et al. (2011) Using linked household-level data sets to explain consumer response to bovine spongiform encepalopathy (BSE) in Canada. Journal of Toxicology and Environmental Health. Part A. 74: 1536-49
Maynard L, Wang X. (2010) Context-Dependent BSE Impacts on Canadian Fresh Beef Purchases Journal of International Food & Agribusiness Marketing. 23: 32-55
Maynard LJ, Davidson K. (2009) Consumer-Level Determinants of Wine Purchases in Canadian Restaurants Journal of Wine Economics. 4: 10-24
Maynard LJ, Mupandawana M. (2009) Tipping behavior in Canadian restaurants International Journal of Hospitality Management. 28: 597-603
Maynard LJ, Saghaian SH, Nickoloff M. (2008) Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta The International Food and Agribusiness Management Review. 11: 77
Maynard LJ, Goddard E, Conley J. (2008) Impact of BSE on beef purchases in Alberta and Ontario quick-serve restaurants Canadian Journal of Agricultural Economics. 56: 337-351
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