Natalya Vinokurova, Ph.D.
Affiliations: | 2012 | Business Administration | New York University, Graduate School of Business Administration |
Area:
Management Business AdministrationGoogle:
"Natalya Vinokurova"Parents
Sign in to add mentor| Adam Brandenburger | grad student | 2012 | New York University, Graduate School of Business Administration | |
| (The 2008 Mortgage Crisis as a Failure of Analogical Reasoning.) | ||||
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Publications
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| Vinokurova N, Kapoor R. (2020) Converting Inventions into Innovations in Large Firms: How Inventors at Xerox Navigated the Innovation Process to Commercialize Their Ideas Southern Medical Journal |
| Vinokurova N. (2019) Failure to learn from failure: The 2008 mortgage crisis as a déjà vu of the mortgage meltdown of 1994 Business History. 61: 1005-1050 |
| Vinokurova N. (2019) Reshaping demand landscapes: How firms change customer preferences to better fit their products Southern Medical Journal. 40: 2107-2137 |
| Brandenburger A, Vinokurova N. (2012) Comment on "toward a behavioral theory of strategy", Organization Science. 23: 286-287 |