Jonathan Hasford, Ph.D.

Affiliations: 
2013 Marketing University of Kentucky, Lexington, KY 
Area:
Marketing Business Administration, Social Psychology
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David M. Hardesty grad student 2013 University of Kentucky
 (To think or not to think?: A new perspective on optimal consumer decision making.)
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Publications

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Hasford J, Hardesty DM, Kidwell B. (2019) Deliberation or distraction: How the presentation format of choice information impacts complex decision making Journal of Business Research. 103: 195-205
Lefebvre S, Hasford J, Wang Z. (2019) The effects of guilt and sadness on sugar consumption Journal of Business Research. 100: 130-138
Hasford J, Kidwell B, Hardesty DM. (2018) Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning Journal of Consumer Research. 45: 743-760
Hasford J, Kidwell B, Lopez-Kidwell V. (2018) Happy Wife, Happy Life: Food Choices in Romantic Relationships Journal of Consumer Research. 44: 1238-1256
Kidwell B, Hasford J, Hardesty DM. (2015) Emotional ability training and mindful eating Journal of Marketing Research. 52: 105-119
Hasford J, Hardesty DM, Kidwell B. (2015) More Than a Feeling: Emotional Contagion Effects in Persuasive Communication Journal of Marketing Research. 52: 836-847
Hasford J, Farmer A, Waites SF. (2015) Thinking, feeling, and giving: The effects of scope and valuation on consumer donations International Journal of Research in Marketing. 32: 435-438
Hasford J. (2014) Should I think carefully or sleep on it?: Investigating the moderating role of attribute learning Journal of Experimental Social Psychology. 51: 51-55
Kidwell B, Hasford J. (2014) Emotional ability and nonverbal communication Psychology and Marketing. 31: 526-538
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