Bridget Behe
Affiliations: | Horticulture | Michigan State University, East Lansing, MI |
Area:
Horticulture Agriculture, Agricultural Economics, Marketing Business AdministrationGoogle:
"Bridget Behe"
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Publications
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| Behe BK, Huddleston PT, Childs KL, et al. (2020) Seeing through the forest: The gaze path to purchase. Plos One. 15: e0240179 |
| Torres A, Langenhoven P, Behe BK. (2020) Characterizing the U.S. Melon Market Hortscience. 55: 795-803 |
| Montri D, Chung K, Behe B. (2020) Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities Agriculture and Human Values. 1-14 |
| Majsztrik JC, Behe B, Hall CR, et al. (2019) Social and Economic Aspects of Water Use in Specialty Crop Production in the USA: A Review Water. 11: 2337 |
| Torres AP, Barton SS, Behe BK. (2019) Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry Horttechnology. 29: 374-381 |
| Dorn S, Bradley L, Hamrick D, et al. (2018) The National Initiative for Consumer Horticulture: Focusing on the Critical Role of Communication and Collaboration to Further Research, Extension, and Industry Goals Horttechnology. 28: 414-421 |
| Mundel J, Huddleston P, Behe B, et al. (2018) An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions Journal of Product & Brand Management. 27: 146-157 |
| Khachatryan H, Rihn A, Behe B, et al. (2018) Visual attention, buying impulsiveness, and consumer behavior Marketing Letters. 29: 23-35 |
| Khachatryan H, Rihn A, Campbell B, et al. (2017) Visual Attention to Eco-Labels Predicts Consumer Preferences for Pollinator Friendly Plants Sustainability. 9: 1743 |
| Zhu Z, Behe B, Huddleston P, et al. (2017) How do pricing and the representation of price affect consumer evaluation of nursery products? A conjoint analysis International Food and Agribusiness Management Review. 20: 477-492 |