Vanessa G. Perry

Affiliations: 
Marketing The George Washington University, Washington, DC, United States 
Area:
Marketing Business Administration, Finance, Management Business Administration
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"Vanessa Perry"
Cross-listing: Marketing Tree

Parents

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Charlotte Mason grad student 2000 UNC Chapel Hill (Marketing Tree)
 (Consumer Payment Mechanisms, Mental Accounting, and Perceptions of Price)
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Publications

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Bryant A, Griffin JJ, Perry VG. (2020) Mitigating climate change: A role for regulations and risk‐taking Business Strategy and the Environment. 29: 605-618
Grier SA, Perry VG. (2018) Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods Journal of Public Policy & Marketing. 37: 23-38
Seo JH, Perry VG, Tomczyk D, et al. (2014) Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses Journal of Business Research. 67: 2845-2852
Motley CM, Perry VG. (2013) Living on the other side of the tracks: An investigation of public housing stereotypes Journal of Public Policy and Marketing. 32: 48-58
Solomon GT, Bryant A, May K, et al. (2013) Survival of the fittest: Technical assistance, survival and growth of small businesses and implications for public policy Technovation. 33: 292-301
Perry VG, Blumenthal PM. (2012) Understanding the fine print: The need for effective testing of mandatory mortgage loan disclosures Journal of Public Policy and Marketing. 31: 305-312
Perry VG, Lee JD. (2012) Shopping for a home vs. A loan: The role of cognitive resource depletion International Journal of Consumer Studies. 36: 580-587
Perry VG, Wolburg JM. (2011) Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare Journal of Consumer Affairs. 45: 365-371
Perry VG, Motley CM. (2010) Dreams and taboos: Home loan advertising in the United States and Saudi Arabia Journal of International Consumer Marketing. 22: 199-212
Perry VG, Motley CM. (2009) Where's the fine print?: Advertising and the mortgage market crisis California Management Review. 52: 29-44+3
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