Michel T. Pham
Affiliations: | Columbia University, New York, NY |
Area:
Marketing Business Administration, FinanceGoogle:
"Michel Pham"Children
Sign in to add trainee| Rongrong Zhou | grad student | 2002 | Columbia |
| Tamar Avnet | grad student | 2005 | Columbia |
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Publications
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| Melumad S, Pham MT. (2020) The Smartphone as a Pacifying Technology Journal of Consumer Research. 47: 237-255 |
| Pham MT, Sun JJ. (2020) On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace Journal of Retailing. 96: 101-127 |
| Faraji-Rad A, Pham MT. (2017) Uncertainty Increases the Reliance on Affect in Decisions Journal of Consumer Research. 44: 1-21 |
| Aydinli A, Gu Y, Pham MT. (2017) An experience-utility explanation of the preference for larger assortments International Journal of Research in Marketing. 34: 746-760 |
| Pham MT, Faraji-Rad A, Toubia O, et al. (2015) Affect as an ordinal system of utility assessment Organizational Behavior and Human Decision Processes. 131: 81-94 |
| Geuens M, Pelsmacker PD, Pham MT. (2014) Do Pleasant Emotional Ads Make Consumers Like Your Brand More Gfk Marketing Intelligence Review. 6: 40-45 |
| Pham MT. (2014) Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions Gfk Marketing Intelligence Review. 6: 22-27 |
| Chang HH, Pham MT. (2013) Affect as a decision-making system of the present Journal of Consumer Research. 40: 42-63 |
| Pham MT. (2013) The seven sins of consumer psychology Journal of Consumer Psychology. 23: 411-423 |
| Pham MT. (2013) Introduction to research dialogue on evolutionary psychology and consumer behavior Journal of Consumer Psychology. 23: 349-350 |