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Rongrong Zhou, Ph.D.

Affiliations: 
2002 Columbia University, New York, NY 
Area:
Marketing Business Administration, Finance
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Michel T. Pham grad student 2002 Columbia
 (Individual investors' decision-making: The ubiquitous influence of promotion and prevention self -regulation.)

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Publications

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Zhou R, Pham MT. (2004) Promotion and prevention across mental accounts: When financial products dictate consumers' investment goals Journal of Consumer Research. 31: 125-135
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