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Guodong Gao, Ph.D.

Affiliations: 
2005 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Management Business Administration
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"Guodong Gao"
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Lorin M. Hitt grad student 2005 Penn
 (Information technology and product variety.)

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Publications

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Dellarocas C, Gao G, Narayan R. (2010) Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products The Missouri Review. 27: 127-158
Clemons EK, Gao G, Hitt LM. (2006) When online reviews meet hyperdifferentiation: A study of the craft beer industry Journal of Management Information Systems. 23: 149-171
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