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Naresh K. Malhotra

Affiliations: 
Georgia Institute of Technology, Atlanta, GA 
Area:
Marketing Business Administration, Theory Economics, Behavioral Psychology
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"Naresh Malhotra"
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Richard G. McFarland grad student 2000 Georgia Tech
Cassandra D. Wells grad student 2000 Georgia Tech
Can Uslay grad student 2005 Georgia Tech
Lan Wu grad student 2007 Georgia Tech
Ashutosh R. Patil grad student 2010 Georgia Tech

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Publications

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Burgess SM, Malhotra NK. (2020) Marketing in African Emerging Markets: Emerging Perspectives Journal of African Business. 21: 433-438
Agarwal J, Malhotra NK. (2019) Reflections on the State-of-the-Art in ‘Ethics & Morality in Customer-Brand Relationships’: Directions for Future Research Journal of Business Research. 95: 392-400
Das G, Agarwal J, Malhotra NK, et al. (2019) Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality Journal of Business Research. 95: 479-490
Malhotra NK, Uslay C. (2018) Make, buy, borrow or crowdsource? The evolution and future of outsourcing Journal of Business Strategy. 39: 14-21
Chahine S, Malhotra NK. (2018) Impact of social media strategies on stock price: the case of Twitter European Journal of Marketing. 52: 1526-1549
Kumar RS, Dash S, Malhotra NK. (2018) The impact of marketing activities on service brand equity: The mediating role of evoked experience European Journal of Marketing. 52: 596-618
Malhotra NK. (2017) Introduction By Guest Editor Journal of the Academy of Marketing Science
Malhotra NK. (2017) Book Reviews : EXPLORING MARKETING RESEARCH by William G. Zikmund (Chicago: The Dryden Press, 1982, 657 pp. , $19.95) Journal of the Academy of Marketing Science
Malhotra NK. (2017) Book Reviews : CONSUMER BEHAVIOR AND MARKETING ACTION By Henry Assael Boston, Massachusetts: Kent Publishing Company, 1981,641 pp., $23.95): Journal of the Academy of Marketing Science. 11: 191-192
Malhotra NK. (2017) Book Reviews : MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT: AN ASSESSMENT FOR MARKETING MANAGEMENT by John G. Myers, William F. Massy, Stephen A. Greyser (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 19890, 306 pp., $20.95) Journal of the Academy of Marketing Science
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