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Rahul Govind, Ph.D.

Affiliations: 
2004 University of Pittsburgh, Pittsburgh, PA, United States 
Area:
Marketing Business Administration, Health Care Management
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"Rahul Govind"
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Rabikar Chatterjee grad student 2004 University of Pittsburgh
 (Using spatial dependence to examine marketing data.)

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Publications

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Sun W, Yao S, Govind R. (2019) Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability Journal of Business Ethics. 160: 1001-1017
Govind R, Singh JJ, Garg N, et al. (2019) Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption Journal of Business Ethics. 155: 1195-1214
Govind R, Chatterjee R, Mittal V. (2018) Segmentation of Spatially Dependent Geographical Units: Model and Application Management Science. 64: 1941-1956
Sun W, Govind R. (2017) Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence European Journal of Marketing. 51: 1308-1331
Sun W, Govind R. (2017) Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability Journal of Strategic Marketing. 26: 1-22
Govind R, Garg N, Sun W. (2014) Geographically varying effects of weather on tobacco consumption: implications for health marketing initiatives. Health Marketing Quarterly. 31: 46-64
Govind R, Chatterjee R, Mittal V. (2008) Timely access to health care: Customer-focused resource allocation in a hospital network International Journal of Research in Marketing. 25: 294-300
Mittal V, Kamakura WA, Govind R. (2004) Geographic patterns in customer service and satisfaction: An empirical investigation Journal of Marketing. 68: 48-62
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