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Dipak C. Jain

Affiliations: 
Marketing Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Commerce-Business Economics, Theory Economics
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"Dipak Jain"
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Children

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Siddharth S. Singh grad student 2003 Northwestern
Romana Khan grad student 2004 Northwestern
Manish Tripathi grad student 2008 Northwestern

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Publications

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Munisamy M, Tripathi M, Behari M, et al. (2013) The effect of uridine diphosphate glucuronosyltransferase (UGT)1A6 genetic polymorphism on valproic acid pharmacokinetics in Indian patients with epilepsy: A pharmacogenetic approach Molecular Diagnosis and Therapy. 17: 319-326
Tripathi M, Jain DC, Devi MG, et al. (2012) Need for a national epilepsy control program. Annals of Indian Academy of Neurology. 15: 89-93
Singh SS, Borle S, Jain DC. (2009) A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes are Not Observed Qme-Quantitative Marketing and Economics. 7: 181-205
Lee H, Jain D. (2009) Dubai's brand assessment success and failure in brand management - Part 1 Place Branding and Public Diplomacy. 5: 234-246
Singh SS, Jain DC, Krishnan TV. (2008) Research Note---Customer Loyalty Programs: Are They Profitable? Management Science. 54: 1205-1211
Borle S, Singh SS, Jain DC. (2008) Customer Lifetime Value Measurement Management Science. 54: 100-112
Krishnan TV, Jain DC. (2006) Optimal Dynamic Advertising Policy for New Products Management Science. 52: 1957-1969
Draganska M, Jain DC. (2006) Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis Marketing Science. 25: 164-174
Khan RJ, Jain DC. (2005) An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability Journal of Marketing Research. 42: 516-524
Draganska M, Jain DC. (2005) Product‐Line Length as a Competitive Tool Journal of Economics and Management Strategy. 14: 1-28
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