Baojun Jiang, Ph.D.
Affiliations: | 2011 | Carnegie Mellon University, Pittsburgh, PA |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Baojun Jiang"Parents
Sign in to add mentor| Kannan Srinivasan | grad student | 2011 | Carnegie Mellon | |
| (Strategic analyses of user generated contents and platforms.) | ||||
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Publications
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| Jiang B, Zou T. (2020) Consumer Search and Filtering on Online Retail Platforms Journal of Marketing Research. 57: 900-916 |
| Zou T, Zhou B, Jiang B. (2020) Product-Line Design in the Presence of Consumers’ Anticipated Regret Management Science |
| Jiang B, Tian L, Zhou B. (2019) Competition of Content Acquisition and Distribution Under Consumer Multipurchase Journal of Marketing Research. 56: 1066-1084 |
| Jiang B, Yang B. (2019) Quality and Pricing Decisions in a Market with Consumer Information Sharing Management Science. 65: 272-285 |
| Harutyunyan M, Jiang B. (2019) The Bright Side of Having an Enemy Journal of Marketing Research. 56: 679-690 |
| Eckhardt GM, Houston MB, Jiang B, et al. (2019) Marketing in the Sharing Economy Journal of Marketing. 83: 5-27 |
| Chen Y, Jiang B. (2019) Effects of Monitoring Technology on the Insurance Market Production and Operations Management. 28: 1957-1971 |
| Jiang B, Liu C. (2019) Managerial Optimism in a Competitive Market Production and Operations Management. 28: 833-846 |
| Jiang B, Shi H. (2018) Intercompetitor Licensing and Product Innovation Journal of Marketing Research. 55: 738-751 |
| Jiang B, Tian L. (2018) Collaborative Consumption: Strategic and Economic Implications of Product Sharing Management Science. 64: 1171-1188 |