Minakshi Trivedi
Affiliations: | Marketing | State University of New York, Buffalo, Buffalo, NY, United States |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Minakshi Trivedi"Children
Sign in to add trainee| Karthik Sridhar | grad student | 2009 | SUNY Buffalo |
| Kamer Toker Yildiz | grad student | 2014 | SUNY Buffalo |
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Publications
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| Jo W, Sunder S, Choi J, et al. (2020) Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending Marketing Science. 39: 117-133 |
| Liao B, Yano CA, Trivedi M. (2020) Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership Production and Operations Management. 29: 118-137 |
| Kumar A, Bezawada R, Trivedi M. (2018) The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability Journal of the Association For Consumer Research. 3: 294-311 |
| Trivedi M, Gauri DK, Ma Y. (2017) Measuring the Efficiency of Category-Level Sales Response to Promotions Management Science. 63: 3473-3488 |
| Kim M, Kim J, Choi J, et al. (2017) Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase Journal of Interactive Marketing. 39: 55-68 |
| Trivedi M, Sridhar K, Kumar A. (2016) Impact of Healthy Alternatives on Consumer Choice: A Balancing Act Journal of Retailing. 92: 65-82 |
| Desai KK, Trivedi M. (2014) Do consumer perceptions matter in measuring choice variety and variety seeking? Journal of Business Research. 67: 2786-2792 |
| Sridhar K, Bezawada R, Trivedi M. (2012) Investigating the drivers of consumer cross-category learning for new products using multiple data sets Marketing Science. 31: 668-688 |
| Kumar A, Trivedi M, Bezawada R, et al. (2012) A comparative analysis of differential consumer response across supermarket and specialty store in the candy category Journal of Retailing and Consumer Services. 19: 561-569 |
| Trivedi M. (2011) Regional and Categorical Patterns in Consumer Behavior: Revealing Trends Journal of Retailing. 87: 18-30 |