Vijay G. Hariharan, Ph.D.
Affiliations: | 2010 | Marketing | State University of New York, Buffalo, Buffalo, NY, United States |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Vijay Hariharan"Parents
Sign in to add mentor| Debabrata Talukdar | grad student | 2010 | SUNY Buffalo | |
| (Essays on the impact of new product introductions on market dynamics.) | ||||
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Publications
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| Hariharan VG, Desai KK, Talukdar D, et al. (2018) Shopper marketing moderators of the brand equity – behavioral loyalty relationship Journal of Business Research. 85: 91-104 |
| Hariharan VG, Bezawada R, Talukdar D. (2015) Aggregate impact of different brand development strategies Management Science. 61: 1164-1182 |
| Hariharan VG, Talukdar D, Kwon C. (2015) Optimal targeting of advertisement for new products with multiple consumer segments International Journal of Research in Marketing. 32: 263-271 |
| Hariharan VG, Bezawada R, Talukdar D. (2012) Trial, repeat purchase and spillover effects of cobranded extensions Journal of Product and Brand Management. 21: 76-88 |
| Talukdar D, Hariharan VG, Boo C. (2011) Empirical regularity in academic research productivity patterns in marketing International Journal of Research in Marketing. 28: 248-257 |
| Olewnik A, Hariharan VG. (2010) Conjoint-HoQ: Evolving a methodology to map market needs to product profiles International Journal of Product Development. 10: 338-368 |