Steven M. Leon, Ph.D.
Affiliations: | 2011 | North Dakota State University, Fargo, ND, United States |
Area:
Marketing Business Administration, Finance, Management Business AdministrationGoogle:
"Steven Leon"Parents
Sign in to add mentor| Denver Tolliver | grad student | 2011 | North Dakota State University | |
| (Global airlines: Modeling profitability and portfolio for allocation to international regions.) | ||||
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Publications
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| Leon S, Nakayama M. (2020) Exploring factors that influence positive WOM in the health insurance industry. Health Marketing Quarterly. 37: 176-192 |
| Leon S, Choi H. (2020) Satisfaction and word-of-mouth moderated by choice: a service industry perspective Journal of Consumer Marketing |
| Leon S, Martín JC. (2020) A fuzzy segmentation analysis of airline passengers in the U.S. based on service satisfaction. Research in Transportation Business and Management. 100550 |
| Chen CC, Leon S, Nakayama M. (2018) Converting music streaming free users to paid subscribers: social influence or hedonic performance International Journal of Electronic Business. 14: 128-145 |
| Leon S. (2018) Service mobile apps: a millennial generation perspective Industrial Management and Data Systems. 118: 1837-1860 |
| Leon S, Uddin N. (2017) Airline Ancillary Services: An Investigation into Passenger Purchase Behavior Journal of the Transportation Research Forum. 56: 41-62 |
| Leon S, Uddin N. (2017) Data-driven insights: Assessment of airline ancillary services Journal of Transportation Management. 27: 59-74 |
| Leon S, Szmerekovsky J, Tolliver D. (2015) Using VAR for strategic capacity allocation: An airline perspective International Journal of Services and Operations Management. 21: 127-149 |
| Mitra S, Leon SM. (2014) Discrete choice model for air-cargo mode selection International Journal of Logistics Management. 25: 656-672 |
| Leon SM, Szmerekovsky JG, Tolliver DD. (2013) A portfolio approach to allocating airline seats Transportation Journal. 52: 441-462 |