Ofer Mintz, Ph.D.
Affiliations: | 2011 | Management - Ph.D. | University of California, Irvine, Irvine, CA |
Area:
Marketing Business Administration, Finance, Management Business AdministrationGoogle:
"Ofer Mintz"Parents
Sign in to add mentorImran S. Currim | grad student | 2011 | UC Irvine | |
(What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Impact Performance of Marketing Mix Activities?) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Mintz O, Gilbride TJ, Lenk P, et al. (2020) The right metrics for marketing-mix decisions International Journal of Research in Marketing |
Mintz O, Currim IS, Steenkamp JEM, et al. (2019) Managerial metric use in marketing decisions across 16 countries: A cultural perspective Journal of International Business Studies. 1-27 |
Choudhary V, Currim IS, Dewan S, et al. (2017) Evaluation Set Size and Purchase: Evidence from a Product Search Engine ☆ Journal of Interactive Marketing. 37: 16-31 |
Gilbride TJ, Currim IS, Mintz O, et al. (2016) A Model for Inferring Market Preferences from Online Retail Product Information Matrices Journal of Retailing. 92: 470-485 |
Mintz O, Currim IS. (2015) When does metric use matter less? How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance European Journal of Marketing. 49: 1809-1856 |
Currim IS, Mintz O, Siddarth S. (2015) Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website Journal of Interactive Marketing. 29: 11-25 |
Mintz O, Currim IS. (2013) What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Journal of Marketing. 77: 17-40 |
Mintz O, Currim IS, Jeliazkov I. (2013) Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior Marketing Science. 32: 716-732 |