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David H. Silvera

Affiliations: 
Marketing The University of Texas at San Antonio, San Antonio, TX, United States 
Area:
Marketing Business Administration, Commerce-Business Economics, Psychometrics Psychology
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"David Silvera"
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Children

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Ashley Rae grad student 2013 UT San Antonio
Robert J. Goss grad student 2014 UT San Antonio
Sommer Kapitan grad student 2014 UT San Antonio

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Publications

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Mittal S, Silvera DH. (2020) Makeup or mask: makeup’s effect on salesperson trustworthiness Journal of Consumer Marketing. 37: 271-277
Park H, Lalwani AK, Silvera DH. (2020) The Impact of Resource Scarcity on Price-Quality Judgments Journal of Consumer Research. 46: 1110-1124
Lalwani AK, Wang JJ, Silvera DH. (2020) How does cultural self-construal influence regulatory mode? Journal of Business Research. 117: 368-377
Kapitan S, Ross SM, Silvera DH. (2019) Small‐Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation Journal of Consumer Affairs. 53: 946-974
Pfeiffer BE, Deval H, Silvera DH, et al. (2019) The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change Marketing Letters. 30: 193-205
Mittal S, Kapitan S, Silvera DH. (2019) Go big or go home: Risk seeking for experiential choices Journal of Consumer Behaviour. 18: 97-108
Mittal S, Silvera DH. (2018) Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions Journal of Consumer Behaviour. 17
Kapitan S, Silvera DH. (2015) From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness Marketing Letters
Silvera DH, Pfeiffer BE, Kardes FR, et al. (2014) Using imagine instructions to induce consumers to generate ad-supporting content Journal of Business Research. 67: 1567-1572
Arsena A, Silvera DH, Pandelaere M. (2014) Brand trait transference: When celebrity endorsers acquire brand personality traits Journal of Business Research. 67: 1537-1543
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