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Priyali Rajagopal, Ph.D.

Affiliations: 
2004 Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration
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"Priyali Rajagopal"
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Robert E. Burnkrant grad student 2004 Ohio State
 (Consumer categorization and evaluation of ambiguous products.)

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Publications

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Montgomery NV, Rajagopal P. (2018) Motivated Reconstruction: The Effect of Brand Commitment on False Memories. Journal of Experimental Psychology. Applied
Park J, Rajagopal P, Dillon W, et al. (2017) A new bayesian spatial model for brand positioning Journal of Modelling in Management. 12: 0-0
Rajagopal P, Montgomery NV. (2011) I imagine, I experience, I like: The false experience effect Journal of Consumer Research. 38: 578-594
Rajagopal P, Burnkrant RE. (2009) Consumer Evaluations of Hybrid Products Journal of Consumer Research. 36: 232-241
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