Tracy L. Gonzalez-Padron, Ph.D.
Affiliations: | 2008 | Michigan State University, East Lansing, MI |
Area:
Marketing Business AdministrationGoogle:
"Tracy Gonzalez-Padron"Parents
Sign in to add mentor| Tomas Hult | grad student | 2008 | Michigan State | |
| (Turning corporate social responsibility into opportunity: A study of stakeholder orientation and marketing.) | ||||
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Publications
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| Gonzalez-Padron TL. (2017) Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel Journal of Marketing Channels. 24: 84-96 |
| Finnegan C, Runyan RC, Gonzalez-Padron T, et al. (2016) Diversity and Rigor Trends in Retailing Research: Assessment and Guidelines International Journal of Management Reviews. 18: 51-68 |
| Gonzalez-Padron TL. (2016) Ethics in the Supply Chain: Follow-Up Processes to Audit Results Journal of Marketing Channels. 23: 22-33 |
| Gonzalez-Padron T, Ferguson JM. (2015) Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course Marketing Education Review. 25: 99-116 |
| Gonzalez-Padron T, Akdeniz MB, Calantone RJ. (2014) Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis Journal of Business Research. 67: 1904-1911 |
| Runyan RC, Finnegan C, Gonzalez-Padron T, et al. (2013) What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory Marketing Education Review. 23: 105-119 |
| Gonzalez-Padron TL, Ferrell OC, Ferrell L, et al. (2012) A Critique of Giving Voice to Values Approach to Business Ethics Education Journal of Academic Ethics. 10: 251-269 |
| Chabowski BR, Mena JA, Gonzalez-Padron TL. (2011) The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities Journal of the Academy of Marketing Science. 39: 55-70 |
| Maignan I, Gonzalez-Padron TL, Hult GTM, et al. (2011) Stakeholder orientation: development and testing of a framework for socially responsible marketing Journal of Strategic Marketing. 19: 313-338 |
| Ferrell L, Gonzalez-Padron TL, Ferrell OC. (2010) An Assessment of the Use of Technology in the Direct Selling Industry Journal of Personal Selling and Sales Management. 30: 157-165 |