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Joy M. Kozar, Ph.D.

Affiliations: 
2004 Iowa State University, Ames, IA, United States 
Area:
Gerontology, Social Psychology
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Mary L. Damhorst grad student 2004 Iowa State
 (Relationship of attitudes toward advertising images and self-perceptions of older women.)

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Reiter L, Kozar J. (2016) Chinese Students¡¯ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions International Journal of Marketing Studies. 8: 12-21
Alzahrani SG, Kozar JM. (2016) Promoting the professional development of Saudi female students in the apparel and textiles discipline International Journal of Fashion Design, Technology and Education. 1-10
Yu UJ, Kozar JM, Damhorst ML. (2013) Influence of Multiple Age Identities on Social Comparison, Body Satisfaction, and Appearance Self-Discrepancy for Women across the Life Span Family and Consumer Sciences Research Journal. 41: 375-392
Kozar JM, Connell KYH. (2013) Socially and environmentally responsible apparel consumption: Knowledge, attitudes, and behaviors Social Responsibility Journal. 9: 316-325
Kozar JM. (2012) Effects of Model Age on Adult Female Consumers’ Purchase Intentions and Attitudes for an Age-Specific Product, Clothing International Journal of Marketing Studies. 4: 22
Lee YA, Damhorst ML, Lee MS, et al. (2012) Older women's clothing fit and style concerns and their attitudes toward the use of 3D body scanning Clothing and Textiles Research Journal. 30: 102-118
Connell KYH, Kozar JM. (2012) Sustainability knowledge and behaviors of apparel and textile undergraduates International Journal of Sustainability in Higher Education. 13: 394-407
Connell KYH, Kozar JM. (2012) Social Normative Influence: An Exploratory Study Investigating its Effectiveness in Increasing Engagement in Sustainable Apparel-Purchasing Behaviors Journal of Global Fashion Marketing. 3: 172-179
Kozar JM, Marcketti SB. (2011) Examining ethics and materialism with purchase of counterfeits Social Responsibility Journal. 7: 393-404
Kozar JM. (2010) Women's responses to fashion media images: a study of female consumers aged 30–59 International Journal of Consumer Studies. 34: 272-278
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